Unclaimed Money Discovery is a team of professionals trained in full scale research to locate lost assets and genealogy for consumers that are overwhelmed by the do-it-yourself approach. Because services like these often have a scammer’s reputation, they needed a site that portrayed high professionalism and credibility.
UMD approached us to deliver an expert web presence, clean up their reputation and drive increased web sales.
A simple call to action starts the easy step-by-step discovery process with quick intake questions and powerful API software drives convincing results. Once the user starts through the sales path, they have to commit. Those that fall off the path are recovered with initial email address capture. Social proof and actual check images incentivize the user to keep clicking through to an ecommerce package selection.
The goal for this project was to set UMD apart and make it clear to the user that this was a credible source for helping to reclaim the most lost funds. So all content including verbiage, images, tone and coloration had to be clean and professional. Minimization was key with no extra fluff.