After Sumnu Marketing won the SBA Family Owned Business of the Year, the owner, Shaundell Newsome, found himself needing to be everywhere at the same time. He approached us wanting to automate the teaching of his long time creation, The 12 Steps of Marketing. Sumnu needed a recurring model that would educate small business owners on how to increase their cash flow and customer base through an online step-by-step course called the Sumnu Solutions Zone. We were happy to take on the home site, membership course platform and landing page for this legacy-leaving project.
We started with the home website which would be the sales force behind the membership platform. Since the Sumnu Solutions Zone is new, there needed to be a lot of information, convincing video testimonials and helpful information to help walk the users into membership. We gave them a blog heavy platform for a strong content marketing strategy and one intuitive call to action: Join.
Sumnu can open or close membership registration with the click of a button in the back end and we set them up with a waiting list to continue capturing leads during the closed registration season.