Shield Fire & Security is a family owned commercial and residential security company in Las Vegas.
With so many security companies in Las Vegas, it’s hard to compete. Shield approached us needing more exposure, better content, and a web presence that drives sales by appealing to their 2 audiences, commercial and residential. But they were hesitant and skeptical of web agencies since they had been through the process before and they were left with a vision gap.
To separate Shield apart from all the other security businesses in Las Vegas, we focused on selling security rather than products. We wanted to position Shield Fire & Security as a company that promised peace of mind. So we gave them an interactive crime map and updated their tagline to, “Shield What Matters Most.”
Leads are captured fast with a quote form above the fold. We also highlighted their good reputation with live testimonials that pull directly from Google and Yelp weekly. Finally, to increase ROI, we automated bill pay and the product manuals that the staff was spending too much time on in order to free them up to focus on processes that generated income.