Gaining Early Awareness and Readiness for Undergraduate Programs (GEAR UP) is a competitive grant program of the U.S. Department of Education that increases the number of low-income, first generation students who are prepared to enter and succeed in post-secondary education.
Nevada GEAR UP approached us out of our long standing relationship with Nevada System of Higher Education to better connect, communicate and provide resources for their audiences and to build community support and advocacy for the program. They hoped a new website would encourage growth and engagement for GEAR UP in Nevada, and for the program to continue to be funded in future grant cycles.
GEAR UP has multiple audiences and needed an intuitive way for users to find what they need and take full advantage of all the resources the program had to offer. So we gave them organized paths, personal to each audience type, with pertinent information neatly categorized. We also updated the way the website represented GEAR UP by redesigning for a more mature audience that appealed to educators, professionals and parents. The website is now mobile friendly and capable of interactive video, event, and gallery content.