Posts Tagged ‘Responsive’

Top 2016 Web Design Trends

Web design trends change every year, and as website designers, it’s crucial to know what trends are popular so you can stay ahead of your competition and meet your clients’ needs. Remember, “trend” doesn’t necessarily mean “new,” just popular.

But before we take a look at what’s gaining attention, let’s first look at the web design trends of 2015, as many of them are being refined and will reemerge this year with a new face.

  • Responsive Design
  • Video
  • Infinite Scrolling
  • Typography
  • Minimalism
  • Flat Design

Some of these trends have been replaced, while others have evolved and improved as web designers equip better technology. Many refined processes will become the standard norm this year.

Now let’s take a look at what to keep an eye out for in 2016:

Mobile Responsive Web Design

Mobile Responsive Web Design

We just tipped the scales last year when Google announced more search inquiries are being conducted through mobile devices than on desktop computers. In the United States alone, 94% of people with smartphones search for local information on their phones. What’s more is that Google announced it will give higher ranks to responsive websites (that is, websites that pass Google’s standards for mobile friendly viewing).

So that means avoiding any content that requires Adobe’s Flash Player, ensuring the website is readable without zooming, and separating content with white space so links can easily be clicked.

And for those of you still a little confused about how responsive design differs from dynamic serving or having a separate mobile URL version of your website, remember this: Responsive web design serves the same HTML code on the same URL regardless of the users’ device (desktop, tablet, mobile, non-visual browser), but can render the display differently, or “respond” based on the screen size.

Responsive design has a focus on the mobile user’s experience. Certain desktop features become hidden when viewed from a mobile device, allowing for clean minimalism. Images, buttons and menus are all designed with the mobile user experience in mind. These elements adjust and “respond” depending on the screen size and type.

Unsure if your website is responsive? You can check it here.

User Experience (UX)

The overwhelming majority of visitors are less likely to revisit a website if they had a bad user experience. So trends will continue following the best practices for UX and mobile. These 2 forces are center stage and are driving web design trends toward an uncluttered user interface. Consumers expect companies to fulfill their needs in real-time. So any web design practice that reduces page load time will be favored as more and more users opt to view websites from mobile devices.

The overwhelming majority of visitors are less likely to revisit a website if they had a bad user experience

Not only will web design cater to the mobile viewing experience, but the mobile user experience as well. Designers are now considering elements as they never have before such as the amount of pressure necessary and the use of various touch gestures like 2 finger tap, swipe, or finger spread to perform actions.

Video Integration

The use of video is becoming more impressive as developers learn to integrate it into a design with animation. Use it to show off a product on your website or in a tutorial of how to use your new app. Both uses enhance the user’s experience.


web trends 2016 typography

Handwritten script has emerged this year as a popular web design trend. The personal touch that handwritten typography adds can make a company stand head and shoulders above the competition.

The only caution with implementing this trend is legibility on small screens. One solution would be to display typography based on screen resolution. High-res screens would showcase more elaborate typography whereas lower resolution screens would revert to a more legible font.

Card Style Layout


This web design trend is popping up EVERYWHERE. It stemmed from using more images and less text to navigate the user. (Oh, and Pinterest helped a little, too.) Now it’s used to showcase portfolio pieces, blog articles, services, products and any content you can slap an image over.

Simple marketing tells us people process visuals faster and consumers would rather look at an image than read text. The only drawback is balancing text rich SEO and delivering a pleasant user experience. Search engines index text but it’s more important to target your user. When in doubt, always cater to the human experience. If you’re using lots of images on your homepage, just be sure to compensate by giving search engines plenty of text rich content in your sub pages.

Marketing tells us people process visuals faster and consumers prefer to look at an image than read text

Of course, the most popular trend is not always the best solution, so don’t stray from a classic design trend if it converts and works well for you. What emerging web design trends have you noticed this year? How do you believe they will evolve in 2017? State your opinions and forecasts in the comments below.

Top 2015 Web Design Trends

2014 introduced a lot of new technology and evolution in the web world, much of which will become a staple in this year’s marketing and design. We at Vegas Website Designs pride ourselves on delivering the latest user experience and want to keep you informed of the top web design trends for 2015. Resolved to improving your online presence this new year? Take a look below to gain some insight as to what to budget for when revamping your website.

Responsive Design

I’ve said it before, I’ll say it again: for those companies still lacking a website that functions on mobile devices, you are missing an entire world of opportunity! There will be 2 billion smartphone users by 2015. The concept of responsive design was pushed at us back in 2012 as mobile users multiplied, but if you don’t implement this web design trend in the coming year, there is a real probability you could start to see a decline in profits.

This design trend isn’t going anywhere. In fact, it’s growing. A shocking stat from ONE shares that more people have access to a mobile phone than a toilet! What’s more is that 3/4 of those mobile users in the U.S. admit to taking their devices with them in the bathroom. So if you want unlimited access to your customers, taking advantage of responsive design will certainly get you there.

The Rise of Video

web design trends video

Make friends with this valuable content tool this year by incorporating video into your business website. With customers wanting to spend less time making a decision, implementing video tutorials and how-to’s certainly speed up that process. Another great way to make the most of video content is to use it to tell your story. Visual content is one of the highest effective methods when it comes to customer engagement, so creating a video about your company that shows off its standards, processes, or kick-ass office space is an excellent way for customers to relate to you.

Another fascinating way this web design trend is being used in 2015 is through HTML5 video. Instead of having a static background image on your site’s main page, an embedded video runs in the background, grabbing your customer’s interest from the start. And the longer a customer stays on your site, the more invested they become. Plus, it gives your business a modern, high tech vibe that gives you a leg up over your competitor.

Infinite Scrolling

Users like to scroll. And it’s easier for customers to get all their information on one page than to click around trying to find it. We’re already familiar with this concept because of social media pages like Twitter and Facebook, so users have come to expect it. And with more and more websites opting for a one page design, fear of poor SEO ranking is dying.


web design trends typography

Large, unique typography has become standard. With the endless possibilities of typography design out there, there is no reason a business can’t be personally branded. When coupled with a large size, your unique typography will make a statement that can’t be missed. So make sure the most important information is captured using this technique.


web design trends simplification

Everything you need, nothing you don’t. That’s the design mantra websites are taking on this year, mainly driven by the small screen sizes of mobile devices. There is no longer room for fancy bells and whistles if you’re trying to convey what’s most important on a handheld screen. Removing non-essential design elements will give your website a cleaner, more functional look that will certainly be favored in 2015. And because smartphones aren’t going extinct any time soon, it’s a good idea to slim down your company’s website now and opt for simplicity.

Many of this year’s web design trends are reinforced from last year, but have increased importance as consumers change their shopping methods. What are some of the design trends you have noticed moving toward 2015? If you implemented any of these into your website, what changes have you noticed? Feel free to join the conversation and comment below.

6 Key Website Updates to Make More Money

make more money website

There is no over-stressing how important it is for your company to have a great website, yet while some business owners do, many of them are not taking full advantage of its selling potential. Your company’s website nears the top of the list for the most important investments in your business, so you should know how to maximize its return and make it work for you. If you’re not yet ready for a complete website redesign, here are some key updates you can make now that will increase revenue, retain customers, and make you more relevant in your field.

1. Go Responsive

This year, mobile commerce sales are expected to top $100 billion due to the fact that an increasing amount of shoppers are making purchases from their mobile devices. That number is projected to hit 54% by 2018, according to Forrester. And if your company’s website isn’t functional on mobile devices, you can expect a lot of lost opportunities. Over half of mobile users will abandon a website if it doesn’t function on their device.

With the need for a responsive website growing, it’s smart to prepare for the future. New devices are emerging and the way consumers shop is evolving, so ensuring your company’s website has a responsive design is like having insurance for the future; no matter what new device comes next, your customers can access it with no problems. Responsive websites also rank higher in SEO so you can be found above your competitor, and make more money.

2. Implement WordPress

Have you ever thought about how much revenue you’re missing out on because you cannot easily manage your company’s website to post a simple event, store promotion, or new product? Website management systems are moving toward novice-friendly platforms and our favorite is WordPress. It allows for owners to easily learn how to make quick, simple changes to their websites so their latest promotion or event is relevant. No more relying on your developer to make these updates, which cost you the very money you’re trying to bring in. Posting new content engages customers and keeps them coming back. By implementing your site into WordPress, you are partnering with a powerful tool that helps increase sales through ease of use. Learn more about having a WordPress website.

3. Use Videos

Because people have different learning styles, you should have an array of content to capture your audience so they will stay engaged on your site. One of the most engaging methods is video content. Use it to show off your office through a tour, explain how your products work, relay customer testimonials, and offer expert tips and advice. People process visual information much faster than reading text, so adding video to your company’s website can be a great way to boost sales.

4. Scale Down Your Website

Website abandonment is a huge loss for company profits. The average online user expects your website to load in 2 seconds or less. After 3 seconds, nearly 60% of users will abandon your site. By making a key update to scale down the images, JavaScript and CSS files, you can dramatically decrease the load time and prevent customers from abandoning your company’s website, therefore increasing conversion. Here are some other tips for speeding up your load time.

5. Show Customer Reviews

Word of mouth continues to be the most trusted avenue for business referrals. By posting testimonials on your website, prospective customers develop a sense of trust from reading real-life experiences from their peers on what it’s like doing business with you. Even the negative feedback, if handled tactfully, will increase sales through your website by allowing customers to see their concerns are addressed and dealt with respect.

6. Add a “Buy Now” Button

make more money

Simple, right? But how many times have you searched a website, looking for a way to “check out”? Adding this handy little e-commerce tool makes it stupid simple for customers to quickly get what you’re advertising without having to go through a round-about process. Not to mention people like to push buttons, so why not give them a big, obvious one they can’t resist and improve your conversion rate at the same time?

Making updates like these can increase your sales exponentially and who doesn’t want to make more money? With all the effort and investment you put into your company’s website, it makes sense to squeeze it for everything it’s worth and maximize your return. Most importantly, it helps to keep in mind that any update you make to your website should center around customer usability. Keep it simple, quick, and engaging. What tweaks have you made to your company’s site that has increased sales? Share some of your success tips in the comments section below.

Go Responsive or Go Broke

It’s time to go mobile, business owners. In 2013, we started to see companies encroaching on the mobile market and developing a new kind of website – not just a mobile version that spelled out your company’s URL with an “m” before the web address, but a responsive website. As more varieties of mobile devices are invented (tablets, laptops, smartphones), there is a growing need for a single website that will function and respond flawlessly on all devices, hence, a responsive site. Those quick to catch on soon realized if they wanted to beat out the competition, investing in a responsive website for their business early on would give them a leg-up that would last. And they were right!

Will Consumers find your business or your competitors’?

responsive design

In May 2014, Google discovered that local searches led 50% of mobile users to actually visit stores. In fact, 1 in 3 searches on a smartphone occur just before consumers visit a store and half of consumers who performed a local search on their smartphone will visit a store within 1 day. Google already knows that businesses that list local content are favored in mobile searches, so it’s important your company’s website can be uniformly viewed on whatever device your customers are using. What’s more is that 4 out of 5 consumers perform local searches on search engines, with 88% using smartphones and 84% searching on tablets and laptops. Specifically, these mobile searchers want to know when your local business is open, where you are located, how to get there, and the availability of products. If this information is not quickly found on your company’s mobile website, it’s time to upgrade to a responsive design that clearly reflects these basics. Otherwise, you might be left out of the competition as this trend will only grow in 2015.

While rooting out which website trends are most popular for 2014, the movement toward a mobile responsive website nears the top of the list yet again and is expected to grow in the years to come. Currently, there are over a billion smartphone users worldwide and counting, so companies that fail to tap into this marketing mecca are declining into a serious disadvantage. Google Analytics is a great way to gauge how urgent your need is for a responsive design by helping you track how much of your site’s traffic is currently coming from mobile sources.

Don’t substitute social media as your company’s website

Think posting all your business info on Facebook is enough? Sadly, what companies don’t realize is mobile users are searching for you by name, product or service, and if you don’t show up in local search results, then you have missed out on sales. That’s why it’s so crucial for your company to have its own space online, especially one that is responsive. This rule is especially true for companies that are in the retail or food business. Because many decisions about where to eat or where to shop are made impulsively and based upon a consumer’s mobile search result, you want to be certain your business website shows up as a mini virtual version of your store.

mobile responsive design

Social media has gone mobile. More than half of social media usage is through a mobile device. So, if you’re posting business content on a social media platform to lead customers back to you, be sure to have a responsive website so all the content will be viewed nicely and function properly on a mobile device. Otherwise, users will leave unhappy and your conversion will suffer. Having a responsive website will also give customers an easier way to contact you for comments or complaints, making it less likely they will plaster it all over social media.

Is Responsive Design Really Worth The Cost?

The truth is, making a website responsive is about as costly as making a conventional site, but in doing so, there are many costs you are eliminating. Once a site becomes responsive, the development, marketing and maintenance costs significantly decrease. Responsive design has acknowledged the open future of new devices and will automatically conform to whatever new device your customers use. So, developmentally, you will not have to duplicate your website for mobile, tablet, desktop, etc., saving you on future costs. Responsive design also offers a single code base, so your developers are no longer managing and testing multiple code bases.

Value through responsive design is also received through your company’s marketing costs. By eliminating different versions of your website, the cost of ownership maintenance and effort decreases. Not to mention, there becomes only one website to SEO (which makes Google happy). Google stated it prefers responsive design as the “recommended mobile configuration” because it makes it easier for them to index content online. And we all know if there is anything we can do to please Google, it will boost our search engine ranking.

Google favors user experience and shared with us that 48% of users stated when a website does not function on their mobile device, it makes them feel the company doesn’t care for their business. Business owners need to come to realize more and more of their customer base is coming from the mobile pool and if their website isn’t fully functioning on those devices, they’re missing out on a growing market (but their competitors will thank them!)

So, how much will going responsive cost? It depends, but a better question to ask is how much value will a responsive design bring to your business? There is a unique value that responsive design brings, especially through content driven websites. Going responsive is a great choice especially when you consider they’re no extra cost compared to most other mobile approaches. A few things are certain: you will notice a reduced demand on your time for site maintenance and content management. You will also notice an increase in marketing efficiency and greater opportunities in the mobile channel. And after you’ve made responsive design work for you, you can spend your extra time and money investing in SEO, keeping customer relations, or on family.

Usability: Does Your Website Pass The 5 Second Test?


What determines whether a user stays on your website? Is your target audience clearly receiving your intended message? Within 5 seconds, the usability of your website will determine whether visitors deem your site worthy of their reading time or decide to abandon ship. Failure to pass the 5 second test could mean lost customers and conversion opportunities. Some commonly-made usability mistakes can be easily remedied by checking your site with the guidelines below.

Load Time

The average online user expects your site to load in 2 seconds or less. After 3 seconds, 40% of users will abandon that site. Nearly a quarter (and rising) of website traffic comes from mobile devices; users are on the move and expect sites to respond quickly. A longer than average load time heightens your page’s risk of abandonment.


To check how long it takes for your site to load, plug it into If your site’s load time exceeds 3 seconds, try these changes to improve usability:

  • Use a JPEG for complex images like photos and compress the file size by up to 60% without compromising quality
  • Only use a PNG when you need transparent images
  • Use a sprite instead of individual images to decrease download time
  • Wherever possible, use CSS and text in place of images


An enormous amount of website traffic comes from mobile sources and if your site is not responsive, (that is, uniformly viewable on your customer’s laptop, tablet and smartphone) your site appears scrambled on their device and unreadable. Your visitor will not stick around to decode the jumbled mess. Ensure you are avoiding this silly mistake by having one existing version of your site that is clearly visible on whatever platform your user chooses.

Important Information is Above the Fold

The Fold is all the information visible before ever scrolling and it’s the prime real estate of your website. Users spend 80% of their time looking at content above the fold, so that is where all your important information should be. If you make your visitors have to scroll to learn what products/services you have to offer and how to contact you, they will likely leave.

If you have a lot of important content that your customers need to know, try creating a slider on your home page above the fold to convey the information. Separating content between slides is a good way of keeping mass clutter in check. But remember to keep slide transition time under 5 seconds so your user sees it before making their decision.

Informative Headlines &Titles

If your users can’t find who you are and what you have to offer, they are not going to search for it. 8 out of 10 people read a page’s headline, yet only 2 out of 10 read the first paragraph. So be certain information such as who you are and what you do are positioned obviously in as few words as possible. For relevant examples of how to do this, check out my article Top Web Design Trends for 2013.


Visually Attractive

Engage your audience’s visual attention with a large, stunning image that portrays your product or service accurately and conveys the message you want to send. Strategic placement of images to text and whitespace improves usability by creating a clean, clutter-free page that mobile users will especially appreciate.

Also be cautious of poor color combinations as certain pairs are harsh on the eyes and turn your user off. Experiment with hues and tones of the same color that aren’t offensive when matched with your background. Annoying color clashes and clutter-rampant content will almost certainly turn your visitor away.

Ease of Navigation

Your site’s navigation should be easy to use and intuitive. Be certain the highest-level tier of your navigation conveys the most important, easy to understand content. Make it simple for your visitors to know where they should go next in your site’s progression and how they can contact you, otherwise your call to action is lost on your users.

The success and conversion rate of your website is based on many factors, with usability being one of the most influential. After comparing your site to these factors, does yours pass the 5 second test? Please share any additional marketing tactics that keep visitors’ attention.

Top 2013 Web Design Trends

Design, whether it be for clothing or websites, is influenced by the reflection of our culture. And with all the latest technological advances this year, users expect web design to harmoniously interact on their new device, thus a shift in user interface is required. Here are the top 2013 web design trends capable of converting viewers into customers:


Over-sized typography and large headlines support the #1 content-focused 2013 web design trend, making it easy for users to quickly identify and access important information. In order to drive traffic and improve conversion, designs should be developed around content instead of pasting content inside a completed design. Large, bold text conveys the primary message to your visitor without making them look for it.

Flat Design

Devices have been simplified and minimized in size, therefore designs with bevels, shadows and gradients appear cluttered and overload your user. Stripping away the unnecessaries leaves your site looking fresh, clean and simple and keeps the focus on content.

2013 web design trends


Again, because users view sites on variable platforms, it’s crucial your site is uniformly visible on laptops, tablets and smartphones. There are over 1 billion smartphone users in the world, so it makes sense for your site to have one existing version that will load flawlessly on whatever new device comes next. Responsive design favors simplicity and your customers will appreciate it, too.


The use of whitespace (blank sections on your page, not necessarily white) emphasizes the main message of your website by ridding of distractions. Minimal design is key here, an advantage of which is the reduction of your site’s load time. On a small device, whitespace lends to a reduction of clutter for your user. With only one focus point, your customer’s attention is easily captured right where you want it to be.

Fixed Header (aka Navigation)

This new 2013 web design trend offers a constant compass on your website and quickly navigates your users back to your homepage. It also serves as a modern visual paired with exceptional functionality. A site’s ease of navigation often makes or breaks your visitor’s experience.

Social Media Icons

Positioning icons from social media networks like Facebook, Twitter and Linkedin are a highly effective marketing technique this year, and likely for the years to follow. These are actively used by readers who want to quickly share content and information. You can be certain by fixing social media icons to blogs and articles, that the chances of your content being re-posted increases dramatically.

2013 web design trends

Grid Layout (“Metro”)

With a focus on content-first design and the popularity of the Windows 8 “Metro” scheme, websites are moving toward a grid-style layout of variable colors, sizes and effects. Separating content with boxes creates an intuitive, easy-to-navigate user experience that narrows their options upon first glance and shepherds your customers into clicking.

Large Images

It used to be only photographers used over-sized photos and images as their site’s background. However, using a large, sharp image helps your visitors identify who you are and what products/services you have to offer. This trend is particularly useful to design businesses such as portfolio, photography and website design.

Single Page Web Design

The move toward a single page website is an excellent way to improve your site’s usability. Single page sites ease navigation (especially if your header is fixed) so your visitors know exactly where to go next. This web design trend is especially useful if yours is a call-to-action site. Another benefit of single page websites is reduction of load time, ensuring your potential customers won’t abandon your site out of impatience.

Infinite Scrolling

Infinite scrolling enables your site to load additional information as your reader scrolls toward the bottom of your page. This ability enhances your visitor’s experience by keeping them engaged in reading on one page instead of having them click on additional pages to continue reading. Infinite scrolling is trending as a design tool in 2013 because it mimics the familiar experience offered by sites like Facebook and Pinterest.

Breaking up with Flash

You’re no longer compatible and that is a great reason to break off your site’s relationship with Flash. Flash is hardly supported by mobile devices since new options like Jquery have arrived. By the end of 2013 and going into 2014, users will see a dramatic decline of browser crashings and choppy animation because sites will have made the upgrade to modern technology.

Keep in mind though these web design trends are popular in the mainstream, they are not ideal for every business. Every company and individual is unique in personality and you need a website that will portray that beautifully.

Feel free to comment on which emerging trends caught your attention in 2013 and which you predict will be dominant in the year to come.