WordPress – Why Your Company’s Website Needs It

Marie Thompson
Author: , Co-founder
Posted: October 6, 2014

wordpress website logo

As an agency specializing in WordPress design, we often hear business owners say their company already has a website. Then when we begin explaining the value of having a WordPress website to them, they quickly want to know why their current website isn’t good enough and why they should switch. Sound like you?

Or maybe you have already ruled WordPress out because it’s designed for blogs, which your company doesn’t use (although you should!). WordPress has been around since 2003 and in the beginning it was targeted toward bloggers, but it has evolved into the #1 most popular content management system (CMS) for good reason! Over 24% of the internet’s websites are powered by WordPress, with that number rising every year.

So why is it different? What are the benefits? Though there are literally thousands of reasons to convert your site to WordPress, I’ll give you the most popular ones:

WordPress is Free!

This fact still excites my developer husband. With thousands of design themes and plugins to suit any website need, it truly is amazing that WordPress is a free software service. It’s free because it is run by a volunteer group of consultants interested in expanding the software. It’s a community where experts are invited to create a theme, write a plugin, answer tech support issues, and generally contribute. Once you begin using WordPress, all those community benefits become accessible to you. You receive support, downloads, themes, etc. And many are also free to install and modify, which makes WordPress so universal and loved.

The open source code is also especially helpful for beginners wanting to learn how to maintain their own website. It enables anyone to view, study and change the source code of the software. The only investmentĀ required is on hosting and a domain in order to operate WordPress.

WordPress isĀ User Friendly

wordpress website cms

No coding experience required. Novices are able to upload video and pictures, edit blog posts, manage content and create new pages. WordPress offers hundreds of articles for beginners. The WordPress platform allows you to log in from any computer, day or night, and make changes so you don’t have to wait until Monday morning to contact your design company. You have control. And because blogging was the original target for WordPress, it remains to be the simplest platform on which to blog. Blogging is already built in to WordPress and ready to use, so every site from e-commerce to photo gallery will gain from its benefits.

WordPress is SEO Friendly

If your company’s website is struggling for first page placement on Google searches, then powering your site through WordPress is a good option for you. WordPress’ code is written to be highly compliant with search engines. It’s clean and simple, making it easy for search engines to index your site. Additionally, you can prime your WordPress website using keywords to make search results very specific. And because Google loves new content, the fact that you can easily and regularly upload changes and modify your company’s site will boost your SEO.

WordPress is Safe

A lot of novices feel insecure with their ability to maintain their own website, fearful they might “break it” or that it might be susceptible to hackers. Rest assured, WordPress is secure. There is a specific process to “harden” a WordPress website installation that doesn’t exist in traditional websites. And with the right agency, your site will be safe even with multiple users. You, as the administrator, have the ability to appoint users on your site and grant them varying access levels and capabilities.

WordPress Can Grow

Your company’s website is not limited to its original design and functionality with WordPress. There is no need to start from scratch and build a new site because your business changed its marketing strategy or branding method. Want to add an event calendar, calculator, or email sign-up form to your site down the road? That’s not a problem for your WordPress engine. Even if you need to expand your site by adding pages or a video, WordPress is adaptable and none of it will negatively affect the performance of your company’s website.

A huge way WordPress grows a business is by recognizing mobile devices. If your company does not currently have a mobile-friendly website, WordPress covers that by configuring your site to adapt when being read on mobile devices so that it is viewed appropriately. Brilliant, huh?

There are so many benefits for companies that convert to a WordPress website, it’s impossible to name all of them. But if you are beginning to see the value of hiring a WordPress expert agency, feel free to fill out our contact form to discuss your project and we will be happy to set you up and on your way to managing and maintaining your own website. WordPress training comes standard, of course.

Have you already experienced the benefits of powering your site through WordPress? We’d love to hear it! Post below your favorite WordPress qualities and plugins to share.

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